Our Model

Despite the popularity of national service, <1% of Americans serve in civilian or military roles. ASP was born to capture the opportunity to reimagine and dramatically scale opportunities for young Americans to serve. Our focus is building political power behind this idea – a long missing ingredient to drive legislation and change.

1
Win the narrative

Make adoption cheap. National service needs a new blueprint for the AI era, aimed at ambitious national goals: housing, energy, defense, AI-era skills. We pair it with the evidence and a bold cultural campaign reaching Gen Z creators and voices across the spectrum.

2
Build the Coalition

Make adoption safe. National service is treated as a center-left cause even though Americans across the spectrum support it.

3
Pressure & Influence

Make adoption cheap. National service needs a new blueprint for the AI era, aimed at ambitious national goals: housing, energy, defense, AI-era skills. We pair it with the evidence and a bold cultural campaign reaching Gen Z creators and voices across the spectrum.

Our research

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National Polling with More In Common 7-To-1


National Polling with More In Common 7-To-1


National Polling with More In Common 7-To-1


National Polling with More In Common 7-To-1


Great Smoky Mountains National Park
Trails, roads, and shelters built by the Civilian Conservation Corps, 1933-1942. Today, it’s the most-visited national park in America.

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